Our core values
Transparency matters
We practice full transparency in our process, sharing the reasoning behind each recommendation and every limitation. Trust grows when nothing is hidden or overpromised.
Systems, not just advice
Our focus is helping you build systems, not just plans. Empowerment comes from daily habits and practical steps, not just advice handed down from above.
Designed for calm
Stress reduction is a design principle, not an afterthought. Every feature and recommendation is tested against its ability to lower financial anxiety in real life.
Respect for every journey
Dignity for every background. We serve Malaysians at every life stage and income level, crafting routines that respect individual realities and personal goals.
Meet our team
Get to know the team who designed Malaysia’s calm-first finance routines
Jamie Tan
Lead developer
Master’s in Applied Psychology University of Malaya
Kuala Lumpur Advisory
Key areas of expertise
Signature approaches
Key credentials
Blending behavioral science with practical finance, Jamie turns stressful situations into calm routines for clients from all walks of life.
Jamie’s strength is translating complex financial systems into daily habits. With years working in local firms and a background in client-focused advisory, Jamie leads our development of stress-free routines and brings real-world empathy to every step.
Rizal Noor
Risk analyst
Bachelor’s in Risk Management Universiti Kebangsaan Malaysia
Selangor Family Office
Key areas of expertise
Signature approaches
Key credentials
Rizal fuses insurance expertise with local market knowledge to craft protections that fit unpredictable Malaysian realities.
Rizal brings a practical focus to risk analysis, with a record of helping working families and small business owners build tailored safety nets. His systematic approach ensures each plan adapts smoothly as life changes.
Amira Lim
Process specialist
Bachelor’s in Business Process Taylor’s University
KL Startup Hub
Key areas of expertise
Signature approaches
Key credentials
Amira applies process improvement techniques from the tech sector to make financial habits easier to follow, even for beginners.
Amira bridges the gap between systems thinking and financial practice. Her passion is breaking down barriers so clients feel empowered to act, not overwhelmed by information overload.
Arjun Singh
Analytics lead
Bachelor’s in Data Analytics Monash University Malaysia
MY Progress Data Lab
Key areas of expertise
Signature approaches
Key credentials
Arjun’s data-driven mindset delivers clear, concise analysis to help clients see progress and feel in control, even during uncertainty.
With a background in both analytics and client support, Arjun specializes in making progress visible through simple metrics. He’s passionate about demystifying financial health for all experience levels.
How our system evolved
From a kitchen table idea to a tested, repeatable system: the milestones that built our calm-first financial method.
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Origin: A spark at home
Late-night kitchen talks reveal how many stress triggers start with unexpected expenses, sparking our mission to prototype the first version of the Financial Safety Net — a simple, six-month reserve plan for real households.
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Field testing with real users
We conduct over a dozen interviews with Malaysians from different backgrounds, fine-tuning automatic savings, impulse spending guardrails, and a quiet notification mode that fits daily routines.
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Introducing progress tracking
The ‘Calm Progress Tracker’ launches, letting users measure stress levels and see steady improvements. Case studies confirm that small, habitual changes bring measurable relief.
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Building local partnerships
Partnerships with local advisors and community groups broaden our understanding. We add tailored recommendations for insurance and income sources to fit Malaysia’s diverse realities.